Is it an Opportunity for Buyers or an Unsettled Market?

Published by Elowen Homes | Property Management & Investment Specialists

UK Property Prices: What Has Changed Since last year 2025?

Since 2025, the UK property market has experienced a period of adjustment rather than a dramatic downturn. According to data published by major mortgage lenders and banking institutions such as Nationwide, Halifax, and UK Finance, average house prices have softened slightly across parts of the UK, particularly in London and the South East.

Several lender indices reported:

• Minor month-on-month price reductions at the end of 2025

• Slower annual price growth compared to previous years

• Increased price sensitivity among buyers

This cooling followed prolonged affordability pressures, higher interest rates earlier in the year, and cautious consumer sentiment.

Are Prices Falling or Stabilising?

While headlines often reference “falling prices”, the reality is more nuanced. Nationally, property values have largely flattened, with some regional dips rather than a widespread decline.

Mortgage lender statistics show:

• Annual price growth slowing to low single digits

• Regional variation, with stronger resilience outside London

• Asking prices stabilising into early 2026

In short, the market has reset from rapid growth to a more balanced position.

What Is Driving This Shift?

📉 Affordability Pressures

Higher borrowing costs reduced purchasing power throughout 2025. Although mortgage rates have started to ease, many buyers delayed decisions while waiting for clearer economic signals.

🏡 Regional Differences

London and commuter regions saw the most pronounced softening, while the Midlands and North of England remained comparatively stable due to stronger rental demand and affordability.

💷 Mortgage Market Changes

Banks and lenders have gradually reintroduced competitive mortgage products, improving buyer confidence and bringing cautious demand back into the market.

🧠 Buyer Psychology

Uncertainty around inflation, interest rates, and regulation led many buyers to adopt a “wait-and-see” approach late in 2025, contributing to price stagnation rather than sharp decline.

Does This Encourage Buyers?

For Owner-Occupiers

Yes—selectively. Buyers now face:

• Less competitive bidding

• Greater negotiating power

• More realistic pricing from sellers

For those with secure finances, this period offers opportunities that were limited during peak market conditions.

For Landlords and Investors

Softened pricing can create improved entry points, particularly where rental demand remains strong. With rents still elevated in many regions, yields can be attractive when purchases are well-aligned with local demand.

Or Is the Market Still Unsettled?

The market remains cautious, but not unstable. Rather than volatility, we are seeing:

• Slower transaction volumes

• More considered decision-making

• Price sensitivity replacing speculation

This reflects a transition toward a more sustainable and affordability-led housing market.

Elowen Homes Insight

At Elowen Homes, we view the current market as one of measured opportunity. Price adjustments since December 2025 have helped rebalance buyer and seller expectations, creating space for informed negotiation and long-term planning.

For buyers and investors willing to focus on fundamentals—location, demand, and long-term value—the market presents real potential. Meanwhile, landlords continue to benefit from strong tenant demand, making strategic acquisitions particularly relevant in today’s climate.

If you are considering buying, investing, or reviewing your property strategy, our team can provide tailored advice based on current market conditions.

How Strengthened Renters Rights Could Impact Landlord Confidence in the UK Rental Market

The UK government has introduced significant reforms aimed at strengthening renters’ rights in the private rented sector (PRS). These changes focus on improving security of tenure, reducing unfair evictions, and balancing the relationship between landlords and tenants. While housing advocates praise these measures, many landlords—especially small-scale individual owners—feel uncertain about how these reforms will affect their control, risk exposure, and long-term investment plans.

This post explores the potential effects of stronger renters’ rights on landlord confidence, the possible shifts in the rental market, and whether these reforms could lead to a rental sector dominated by large corporate landlords.

A typical UK rental home with a 'To Let' sign outside

What the New Renters’ Rights Mean for Landlords

The recent reforms include measures such as longer minimum tenancy periods, stricter rules on eviction notices, and enhanced tenant protections against rent hikes and retaliatory evictions. These changes aim to give renters more stability and reduce the stress of sudden displacement.

For landlords, this means:

• Reduced ability to end tenancies quickly

Landlords now face longer notice periods and must provide valid reasons for eviction, limiting their flexibility to regain possession of their properties.

• Increased compliance requirements

New regulations require landlords to follow stricter procedures, maintain higher standards, and engage more transparently with tenants.

• Potential impact on rental income

Limits on rent increases and longer tenancies may affect landlords’ ability to adjust rents in line with market conditions.

These factors contribute to a sense of uncertainty among landlords, especially those who rely on rental income for financial stability or who manage properties as a side business.

How Landlord Confidence Could Shift

Small landlords often operate with tighter margins and less access to professional support than larger landlords or property management firms. The new rules may lead some to reconsider their involvement in the PRS.

• Exit of small landlords

Some may choose to sell properties rather than navigate the increased regulatory burden and perceived risks. This could reduce the number of individual landlords in the market.

• Shift towards professional management

Landlords who stay might seek professional property management services to ensure compliance and reduce personal workload.

• Cautious investment in new rental properties

Potential landlords may hesitate to enter the market, slowing growth in rental housing supply.

These trends could reduce diversity in the landlord base and concentrate rental properties in the hands of larger, more resource-rich landlords.

A landlord examining tenancy contracts and legal papers on a desk

Possible Market Responses and Risks

The rental market may respond to these reforms in several ways:

• Increased rents in some areas

Landlords might raise rents where possible to offset longer tenancies and regulatory costs, especially in high-demand locations.

• More selective tenant screening

To reduce risk, landlords may apply stricter criteria when choosing tenants, potentially making it harder for some renters to secure housing.

• Growth of corporate landlords

Larger companies with legal teams and financial buffers may expand their portfolios, benefiting from economies of scale and professional management.

• Potential reduction in rental supply

If many small landlords exit, the overall number of rental properties could decline, pushing up prices and reducing options for renters.

These shifts could reshape the rental market, making it less accessible for some tenants and less attractive for small landlords.

Modern apartment complex in a UK city with multiple rental units

Balancing Tenant Protections and Landlord Viability

Stronger renters’ rights are essential for creating fairer, more stable housing. Yet, it is equally important to maintain landlord confidence to ensure a healthy supply of rental homes.

Some ways to support landlords while protecting tenants include:

• Clear guidance and support for landlords

Providing accessible information and resources can help landlords understand and comply with new rules.

• Incentives for small landlords

Tax relief or grants for property improvements could encourage continued investment in rental housing.

• Encouraging professional property management

Supporting landlords to access affordable management services can reduce compliance burdens.

• Monitoring market impacts

Regular reviews of the reforms’ effects can help adjust policies to avoid unintended consequences.

By addressing landlord concerns, the government can help maintain a balanced rental market that benefits both tenants and landlords.